Return to the Community

MSA Ltd and it’s beneficiaries have started to return back in to the local community to resume door collections of the Goalden Gate Superdraw. The Collection Agents at Wolves FC for instance have resumed collections to over 1,500 Wolves customers.

Many measures have been taken to ensure the safety of both our members and our staff, with each member contacted prior to make sure that they were comfortable with the dedicated staff as well as the obvious changes such as keeping a 2-metre distance and the use of hand sanitiser, face coverings and protective gloves. With many supporters being elderly they were very keen to see the Collections Agents who provide a friendly face and the usual football conversation.

We have also resumed door collections in other areas such as Tamworth, Kidderminster, Walsall amongst others.

Age Concern Birmingham commit to 3 more years!

Everyone at MSA Ltd is delighted to announce that Age Concern Birmingham have signed on for another three years to work with us on the Goalden Gate Superdraw.

Age Concern Birmingham have been part of the Goalden Gate Superdraw for around 5 years now and with help from a successful canvassing campaign we have managed to grow their lottery membership from the ground up to over 800 playing members. We look forward to hitting many more milestones, to help the great work of Age Concern Birmingham, in the coming years!

To find out more about Age Concern Birmingham click here.

Walsall Extend Goalden Gate Superdraw Contract

Heading into the new season, Walsall FC have welcomed the opportunity to extend their contract with MSA Ltd to operate the Goalden Gate Superdraw for the next three years.

Walsall FC have been involved with the Goalden Gate Superdraw for 16 seasons now and in that time have raised over £234,000 for the clubs youth programme through the weekly lottery as well as over £26,000 for the local Walsall Manor Hospital. Everyone at MSA Ltd is looking to the future and have an eye on how much more we can raise for the EFL League Two team.

Good luck with the season Walsall, lets hope you get promoted back to League One!

Stourbridge FC extend contract with MSA Ltd

heading into the new season, Stourbridge FC have welcomed the opportunity to extend their contract with MSA Ltd to operate the Goalden Gate Superdraw for the next three years.

Stourbridge FC have been involved with the Goalden Gate Superdraw for 16 seasons now and in that time have raised over £53,000 through the weekly lottery but everyone at MSA Ltd is looking to the future and have an eye on how much more we can raise for the Southern League Premier Division Central team.

Good luck with the season!

£50,000 Milestone for Extra Care

For around 15 years MSA Ltd has been working alongside Extra Care Charitable Trust to help raise much needed funds through the Goalden Gate Superdraw. In this time the lottery scheme has brought in an incredible £50,000 which a fantastic sum of money for such a worthy cause.

Extra Care’s vision is to make lives better for older people by creating sustainable communities that provide homes that older people want, lifestyles they can enjoy and care if it is needed. Extra Care want all their residents to enjoy a happy, healthy and fulfilled lifestyle in their vibrant communities and dependent on individual circumstances, they can support residents with significant accessed care needs.

When a member joins the Goalden Gate Superdraw through Extra Care they can actually choose which of the residential care homes they would like to support and those funds go towards Extra Care’s award winning Well-Being Service in that particular site. Extra Care’s Well-Being Advisors en-power residents to make informed decisions about their lifestyle and health via well being assessments.

Thank You from The Royal Foundation

Wolves FC received a thank you last month from representatives of The Royal Foundation of The Duke and Duchess of Cambridge acknowledging the donation the club gave towards the ‘Head’s Up’ campaign. Through the Wolves’ Goalden Gate Superdraw the club managed to raise an incredible £675 at the home match against Man Utd – you may remember that on the weekend of this match, the campaign saw ‘Heads Up’ partner with Public Health England’s Every Mind Matters on the ‘Take a Minute’ activation where every game in the third round of the FA Cup was delayed by a minute.

Lucy Jackson, Corporate Development Manager at Royal Foundation, stated “Your kind donation will contribute towards the efforts of the ‘Heads Up’ charity partners and will provide much needed support to those people who need it most. Thank you very much again for choosing to support the ‘Heads Up’ campaign and for continuing to help us change the conversation .”

It is important that throughout the current ongoing situation that and coming months, it is vital that mental health remains part of the conversation, for both fans and players alike.

Goalden Gate Superdraw raises over £342,000 last season for Premier League and EFL Clubs.

Some clubs that sit higher up the English Football pyramid might think of Society Lotteries as an old fashioned way of bringing in an added revenue to the club but not the clubs that work with Goalden Gate Superdraw. Although, it has been a difficult season for most clubs due to the Covid-19 pandemic, MSA Ltd have still managed to raise over £342k for high profile clubs such as Wolves (supporting their Academy and Youth Development), Birmingham City FC (supporting their Community Trust) and Walsall FC (supporting the Youth Develoment).

At the start of the year, The Lotteries Council reported a record year of fundraising by Society Lotteries as the Gambling Commission published their annual statistics showing that the sector raised £333.22 million in the year to March 2019, up £32.95 million on the previous year.

This very much proves that Society Lotteries are still a great source of income for your Good Cause, whatever that might be!

Over £88k Raised for Non-League Clubs This Season

It has been a difficult season for most Non-League clubs this year with the sudden halt to the campaigns caused by the Covid-19 pandemic. It is for this reason that Society Lotteries have become an important income stream for clubs in the lower ends of the pyramid to help them keep going.

Clubs such as AFC Telford United, Yeovil Town and Ramsgate FC have all benefited this year from MSA’s Goalden Gate Superdraw which has managed to raise an incredible £88,000 for Non-League clubs alone this year.

If you are involved with a Non-League club then feel free to contact for more information as to how you can start bringing in an added revenue for the good causes of your local club.

Goalden Gate Superdraw Raises Over £50k for Charities in the Last 12 Months!

MSA Ltd has been busy helping charities raise funds through the Goalden Gate Superdraw for some time now and we are happy to announce that in the last year we have managed to donate over £50k to charities including Age Concern Birmingham, Beacon Centre, Extra Care Charitable Trust, New Cross Hospital Maternity Unit and Leukeamia Care amongst others.

As a company we are so proud to work alongside and financially support these extremely worthy causes and who knows, maybe in the next 12 months we can double that figure?

If you are involved with a charity and would like to know more about how MSA Ltd and Goalden Gate Superdraw could help your great cause then please get in touch at

Fantastic Year for Age Concern Birmingham

The last few months for everyone, including the charity sector, have been really difficult financially and the uncertainty the country remains in has piled a lot of pressure on charities to raise money through new or different avenues.

Luckily for Age Concern Birmingham they have got a proven successful income stream in the Goalden Gate Superdraw and, over the last 12 months, this has brought over £17,000 towards the good causes of the charity. This figure has risen every year since Age Concern Birmingham began their relationship with MSA Ltd and we look to continue this trend over the next 12 months!