Return to the Community

MSA Ltd and it’s beneficiaries have started to return back in to the local community to resume door collections of the Goalden Gate Superdraw. The Collection Agents at Wolves FC for instance have resumed collections to over 1,500 Wolves customers.

Many measures have been taken to ensure the safety of both our members and our staff, with each member contacted prior to make sure that they were comfortable with the dedicated staff as well as the obvious changes such as keeping a 2-metre distance and the use of hand sanitiser, face coverings and protective gloves. With many supporters being elderly they were very keen to see the Collections Agents who provide a friendly face and the usual football conversation.

We have also resumed door collections in other areas such as Tamworth, Kidderminster, Walsall amongst others.

Getting To Know : Bath City Football Club

For the last four years MSA Ltd have been working extensively with Bath City Football Club to help grow a lottery income from the ground up. With much support from the club’s Commercial Manager, Bob Chester, the Goalden Gate Superdraw has now brought in over £44,000 in that time.

Football Clubs worldwide have the ability to reach communities and the people within them like no other industry and Bath City officials are well aware of that. As a community-owned club they have been able to build on the success of their award-winning Bath City Community Sports Foundation by increasing their contribution to the City. Bath City have already successfully collaborated with Kick It Out, Woman at the Game, Time Bank Plus, Age UK BANES, Bath Welcomes Refugees, Bath Amnesty, Autism Unseen, B&NES Council and BEMS+, and are developing a social impact strategy to guide their work in the coming years. The key pillars of their draft strategy are health and wellbeing, education and employment, social inclusion and sports participation.

MSA’s Promotions Manager, Kevin Kay, had the following praise for Bath City “Bath City are one of my favourite teams to work with as they are so well run and have a lovely ground in a beautiful city. It does help when you have someone at the beneficiary such as Bob (Chester, Commercial Manager) who works tirelessly to help with the lottery amongst everything else.”

Everyone at MSA Ltd is looking forward to continuing to raise as much money as possible for the good causes of Bath City Football Club.

Age Concern Birmingham commit to 3 more years!

Everyone at MSA Ltd is delighted to announce that Age Concern Birmingham have signed on for another three years to work with us on the Goalden Gate Superdraw.

Age Concern Birmingham have been part of the Goalden Gate Superdraw for around 5 years now and with help from a successful canvassing campaign we have managed to grow their lottery membership from the ground up to over 800 playing members. We look forward to hitting many more milestones, to help the great work of Age Concern Birmingham, in the coming years!

To find out more about Age Concern Birmingham click here.

Walsall Extend Goalden Gate Superdraw Contract

Heading into the new season, Walsall FC have welcomed the opportunity to extend their contract with MSA Ltd to operate the Goalden Gate Superdraw for the next three years.

Walsall FC have been involved with the Goalden Gate Superdraw for 16 seasons now and in that time have raised over £234,000 for the clubs youth programme through the weekly lottery as well as over £26,000 for the local Walsall Manor Hospital. Everyone at MSA Ltd is looking to the future and have an eye on how much more we can raise for the EFL League Two team.

Good luck with the season Walsall, lets hope you get promoted back to League One!

Stourbridge FC extend contract with MSA Ltd

heading into the new season, Stourbridge FC have welcomed the opportunity to extend their contract with MSA Ltd to operate the Goalden Gate Superdraw for the next three years.

Stourbridge FC have been involved with the Goalden Gate Superdraw for 16 seasons now and in that time have raised over £53,000 through the weekly lottery but everyone at MSA Ltd is looking to the future and have an eye on how much more we can raise for the Southern League Premier Division Central team.

Good luck with the season!

Getting to know : Age Concern Birmingham

For the last 5 years now MSA Ltd has worked hard to grow an extra revenue stream for Age Concern Birmingham through the Goalden Gate Superdraw. In this time we have managed to sign up over 1,000 new members and donated over £55,000 to the good causes of Age Concern Birmingham.

Through the services they offer, such as the befriending telephone service, Age Concern Birmingham aim to enrich the lives of older people in and around Birmingham. The great work they do in the community and the comprehensive list of services they offer, led by Becky Bews and her amazingly skilled staff, make a real positive difference. MSA Ltd are so proud to work alongside a charity that does so much to help add value to the lives of older people by offering these fantastic services which help promote wellbeing and independence.

Age Concern Birmingham are based on Boldmere High Street and that is where you can find their Communitea Cafe – I personally recommend the bacon rolls!

During lockdown, Age Concern Birmingham set up a COVID-19 support line which has been inundated with a range of issues facing people at this unprecedented time, and to be able to offer those struggling with loss was a nice way of helping and supporting people at a time when they need it the most.

Everyone at MSA Ltd looks forward to working continuously with Age Concern Birmingham to help them fund the great services they offer to the public.

£50,000 Milestone for Extra Care

For around 15 years MSA Ltd has been working alongside Extra Care Charitable Trust to help raise much needed funds through the Goalden Gate Superdraw. In this time the lottery scheme has brought in an incredible £50,000 which a fantastic sum of money for such a worthy cause.

Extra Care’s vision is to make lives better for older people by creating sustainable communities that provide homes that older people want, lifestyles they can enjoy and care if it is needed. Extra Care want all their residents to enjoy a happy, healthy and fulfilled lifestyle in their vibrant communities and dependent on individual circumstances, they can support residents with significant accessed care needs.

When a member joins the Goalden Gate Superdraw through Extra Care they can actually choose which of the residential care homes they would like to support and those funds go towards Extra Care’s award winning Well-Being Service in that particular site. Extra Care’s Well-Being Advisors en-power residents to make informed decisions about their lifestyle and health via well being assessments.

Thank You from The Royal Foundation

Wolves FC received a thank you last month from representatives of The Royal Foundation of The Duke and Duchess of Cambridge acknowledging the donation the club gave towards the ‘Head’s Up’ campaign. Through the Wolves’ Goalden Gate Superdraw the club managed to raise an incredible £675 at the home match against Man Utd – you may remember that on the weekend of this match, the campaign saw ‘Heads Up’ partner with Public Health England’s Every Mind Matters on the ‘Take a Minute’ activation where every game in the third round of the FA Cup was delayed by a minute.

Lucy Jackson, Corporate Development Manager at Royal Foundation, stated “Your kind donation will contribute towards the efforts of the ‘Heads Up’ charity partners and will provide much needed support to those people who need it most. Thank you very much again for choosing to support the ‘Heads Up’ campaign and for continuing to help us change the conversation .”

It is important that throughout the current ongoing situation that and coming months, it is vital that mental health remains part of the conversation, for both fans and players alike.

Goalden Gate Superdraw raises over £342,000 last season for Premier League and EFL Clubs.

Some clubs that sit higher up the English Football pyramid might think of Society Lotteries as an old fashioned way of bringing in an added revenue to the club but not the clubs that work with Goalden Gate Superdraw. Although, it has been a difficult season for most clubs due to the Covid-19 pandemic, MSA Ltd have still managed to raise over £342k for high profile clubs such as Wolves (supporting their Academy and Youth Development), Birmingham City FC (supporting their Community Trust) and Walsall FC (supporting the Youth Develoment).

At the start of the year, The Lotteries Council reported a record year of fundraising by Society Lotteries as the Gambling Commission published their annual statistics showing that the sector raised £333.22 million in the year to March 2019, up £32.95 million on the previous year.

This very much proves that Society Lotteries are still a great source of income for your Good Cause, whatever that might be!

Over £88k Raised for Non-League Clubs This Season

It has been a difficult season for most Non-League clubs this year with the sudden halt to the campaigns caused by the Covid-19 pandemic. It is for this reason that Society Lotteries have become an important income stream for clubs in the lower ends of the pyramid to help them keep going.

Clubs such as AFC Telford United, Yeovil Town and Ramsgate FC have all benefited this year from MSA’s Goalden Gate Superdraw which has managed to raise an incredible £88,000 for Non-League clubs alone this year.

If you are involved with a Non-League club then feel free to contact for more information as to how you can start bringing in an added revenue for the good causes of your local club.